CEMEX’s First Virtual Annual Meeting: A Global Success

Discover how CEMEX used InEvent to run a fully branded, multi-track virtual meeting, with rich analytics, smooth onboarding, robust enough to withstand network dropouts and team-wide uncertainty.

About

CEMEX is one of the world’s largest building materials companies; an industrial giant with operations in over 50 countries, a century-long legacy, and a workforce that spans every corner of the globe.

But even companies built on concrete need flexibility.

When CEMEX set out to host its first-ever virtual internal annual meeting, it aimed for something far beyond a simple livestream. They wanted something that felt intentional, well-paced, and worthy of their scale, without the overhead of a whole IT production crew.

And they chose the coldest week of the year to do it.

A snowstorm swept across parts of the team’s region. Temperatures dropped below -7°C. Power went out. Internet access flickered in and out for entire teams. And yet, the show had to go on.

Their goal was to bring together hundreds of employees across multiple time zones, stream dozens of presentations, manage speakers, collect feedback, and capture audience engagement—all within a single platform.

This was their first time using InEvent, and although they would go on to use our platform for years to come, they were not aware of it at the time.

It was a real-world test of agility, execution, and teamwork. One that would push the platform and the team behind it to prove just how ready they were.

Challenges

CEMEX had the vision. But the clock was ticking.

They came looking for reliability.

This was their first time hosting a fully virtual internal annual meeting at scale and their first time using InEvent.

There were no dry runs. No warmups. Just a hard launch into a high-stakes moment with global eyes watching.

And with less than two weeks to prepare, the internal team had to master the platform quickly.

This event had visibility across multiple business units. The pressure to execute was high and the margin for error was nonexistent.

Here’s what they were up against:

• Internal team unfamiliar with InEvent → steep learning curve: For most of the team, this was their first time inside the platform. Every feature, every flow, had to feel intuitive and manageable from the very beginning.

• Streaming infrastructure complexity (multi-key + fallback setup): CEMEX required a reliable stream without interruptions, while minimizing the team's workload.

• Day 1 confusion → simultaneous activities overwhelmed guests: The agenda was packed, which could lead to parallel tracks pulling viewers in different directions, leaving some unsure where to click or how to navigate between rooms.

• Limited tech support bandwidth: There were no dedicated engineers on staff for the event. Whatever we launched had to be frictionless, set up once, and run itself.

• Post-event reporting requirements → granular metrics needed: They needed breakdowns of peak engagement, active participation, drop-off points, and feedback, across every session.

• No room for “good enough”: This wasn’t just a departmental webinar. It was a company-wide moment, and everyone would be watching.

They sought premium results from a brand-new platform, with limited preparation time, no dedicated technical staff, and zero tolerance for glitches.

And that’s where we came in.

Solutions

From the start, we knew this was a test of trust.

And so we showed up, not as a platform, but as a partner.

1. Pre-Event: Calm before the (literal) storm

The days leading up to the event were intense. CEMEX’s internal team worked hand-in-hand with our Customer Success team to configure everything fast. We set up the entire event infrastructure: gamification logic, activity tracks, feedback forms, and attendee permissions. Nothing was left to chance. Everything had a Plan B, especially when a snowstorm was brewing in the background.

2. Day 1: Complexity meets clarity

CEMEX’s agenda was ambitious; every speaker had their own activity, which led to a whirlwind of switches and navigation.

Guests could access everything from the Virtual Lobby, but there was still too much motion. So, by Day 2, we pivoted. We consolidated related sessions into grouped tracks, providing attendees with a smoother flow, fewer clicks, and increased focus.

To ensure uninterrupted streaming, we embedded Vimeo as a fallback. It kicked in automatically when needed.

3. Integrated tools, real impact

Inside the platform, everything worked in harmony:

• Live chat lit up with engagement.
• Custom forms captured feedback and pulse checks in real time.
• Post-event replays were set with “Pre- Recorded” toggles, ready for anyone who missed a session.

And behind the scenes, our analytics dashboard captured it all.

• Attendance reports
• Viewer drop-offs
• Chat logs
• User-level engagement

Next Line of Action

What started as a one-time internal event, executed under winter storms, tight timelines, and first-time pressure, quickly turned into something more.

CEMEX discovered a platform that could flex, scale, and support every type of event they needed next.

Today, they’re using InEvent across formats:

Virtual. Hybrid. In-person. From internal updates to external showcases.

Results

For an internal virtual event held during storms and power outages, the outcome was anything but chaotic.

Over 600 employees tuned in, with 586 unique viewers actively participating across two packed days.

Check-ins were clean. Adoption was near-instant. Even in areas affected by weather disruptions, the platform remained stable, with no frozen streams, login issues, or frantic IT calls.

Over 118+ forms were submitted, packed with comments that helped CEMEX evaluate sessions, speakers, and sentiment in real-time.

The final verdict was

"We were very happy with the event. Very grateful. Seamless experience."

That’s how CEMEX leadership summed it up.